Infiniti

Infiniti  - brand luxury cars owned by a Japanese company Nissan Motor. Infiniti cars officially sold in the U.S., Canada, Mexico, the Middle East, South Korea and Taiwan, and since 2007 in Russia and Ukraine. Since the foundation of the brand in 1989 sold over a million cars, mostly in the United States.
The entire Infiniti lineup is based on existing models of Nissan. Currently, all produced sedans, coupes and crossovers are built on one platform - Nissan FM. Exception - SUV QX56, created on the platform of Nissan F-Alpha. In the name of all Infiniti models, there are one or two letters, followed by the two digits that indicate the volume of the engine.

Infiniti brand for over 20 years. Officially, the Infiniti began to be sold in the United States November 8, 1989, when the presentation of two models in the salons of 51 dealers. However, the draft Infiniti was created in 1985, when the purpose of developing a new brand of high quality luxury car in Nissan's top-secret group was formed Horizon Task Force.
At that time a leading position in the automotive market in the U.S. (the largest at the time) were occupied by European and American manufacturers. Therefore, Nissan decided to start from scratch, creating a new luxury brand, because of years of Nissan Americans accustomed to the fact that Nissan is associated by consumers with a very unassuming, "simple" car. The name was chosen with great care: Infiniti - an allusion to the word «Infinity», that is, the "infinity", "infinity" or "infinity." Infiniti brand symbol is an oval shape with the apex of a triangle inside, indicating the road, disappearing into infinity. It symbolizes the constant movement forward, commitment to innovation and new achievements.
An interesting system of naming models. The numbers indicate the engine size, and the letter can determine the size of the machine: for example, the letter I found in the English alphabet is lower than the letter G, and denote its larger size vehicle.
Of great importance was the concept of «Total Ownership Experience» (Program privileged customer service Infiniti). In the first decade of its presence in the market a brand Infiniti has been a leader in the automotive industry in the degree of customer satisfaction. He has earned numerous awards, including three times won the highest ratings for quality of customer service according to JD Power and Associates' Customer Service Index, CSI. He also entered the top three of the main results of independent evaluations of the quality of sales and services. In the early years of the Infiniti entire company's activities were concentrated in the United States and Canada.
Subsequently, it was decided that Infiniti will be presented on a global scale in the first place come to the Middle East (1996), Taiwan (1997), South Korea (2005), Russia (2006), Ukraine and China (2007). Russia became the first European market, which officially launched the brand Infiniti in 2006. In Europe, sales of Infiniti launched in autumn 2008. Currently, Infiniti vehicles are sold in 35 countries.