Lada

LADA («Lada») - the brand of cars produced by JSC "AvtoVAZ". Previously used only for cars, for export and for domestic consumption of cars manufactured under the brand name "Lada". At the present time, "AvtoVAZ" is used to write in capital letters: LADA.

Under the trade name "Lada" selling the family car VAZ-2101 in the domestic and international markets. But since the word "Lada" consumers associate with the word gigolo, the foreign market quickly brand "Lada" was replaced by a Lada.

    In 2004 the management of "AvtoVAZ" announced the transition to the Latin alphabet for writing the official names of all cars produced by the plant: Lada - instead of "VAZ" and "Harmony." The then head of the company Vladimir Kadannikov wryly remarked that the most apt title of his products gives the people - "a penny" and "chisel" did not eradicate any Latin [1]. Russian consumers often prefer to use the slang names associated with the model numbers, or ironically, beat the name of the plant: "a dozen", "eleventh", "TK", etc. [2] [3]

    When the military government in Brazil (1964-1985) ended, the country imported in 1990, some models of Lada from the Soviet Union, which were very popular for use as a taxi is not difficult to find a model Lada in major Brazilian cities, while Ford and Volkswagen - to mark more popular [4] [5].

    In 1991, the Chilean football club, "Colo-Colo" in the first (and at the moment - the only one) just won the Copa Libertadores. Title sponsor was LADA - it is this inscription (red) was placed on t-shirts Chilean players.